Market Insight
See the market. Know the competition. Find room to grow.
An experimental AI research system trained to connect demand trends, competitor activity and customer perspectives, giving businesses a clearer foundation for marketing and growth decisions.
Registration ledger
On arrivalSignal memory
0000The report
Where demand grows, and who serves it
Three parts are ready for the United States, and two for South Korea. More markets follow.
Key market
- United States
- UK Coming soon
- Germany Coming soon
- France Coming soon
- India Coming soon
Market Demand
Which kinds of US consumer spending grow in 2026, who the largest sellers in them are, and which of those sellers Bitrefill's US store does not sell yet.
Scorecard
One row per growing kind of spending below. Each cell: what Bitrefill sells, and what it could add.
| Growing kind of spending | Bitrefill sells | Gaps it can add | Cards shops like Bitrefill cannot sell |
|---|---|---|---|
| Furniture+6.1% | 5 of the 18 largestWayfair, Amazon, Walmart, IKEA, Williams-Sonoma | LovesacThe only one showing a digital code | Five sellersBob's, Rooms To Go, Arhaus, Living Spaces, Costco |
| Nonprescription drugs+9.2% | Walgreens1 of the 2 largest | CVSThe larger chain; card used in its stores | None |
| Clothing+3.8% | 13 of the 17 largestTJX, Macy's, Dick's, Nordstrom and more | Four chainsRoss, JD Sports, Dillard's, Urban Outfitters | None |
| Restaurant meals+3.5% | Delivery appsUber Eats, DoorDash, Grubhub; Dutch Bros, Domino's | Five chains7 Brew, Scooter's, Paris Baguette, bb.q, Jet's; delivery apps cover them | None |
| Vehicle parts+3.1% | 2 of the 4 largestAutoZone, Advance Auto Parts | None | O'ReillyMailed card only |
| Cosmetics and perfumes+3.0% | UltaThe larger beauty chain | SephoraSells an e-gift card | TikTok ShopOwn card, kept in the TikTok balance |
| Toys and hobbies+4.2% | Michaels1 of the 3 largest | None | Hobby LobbyPhysical cards only |
| Pets+3.4% | All four big chainsTractor Supply, Chewy, PetSmart, Petco | None | None |
Strong Gap Neutral or none
Key take-aways
- CVS is the biggest gap. It sells more than Walgreens, which Bitrefill does sell, and nonprescription drugs are among the fastest-growing kinds of spending. Its card is used in its stores.
- Clothing has four ready gaps. Ross, Urban Outfitters, JD Sports and Dillard's all sell e-gift cards, and clothing spending grows faster than spending overall.
- Sephora is the beauty gap. Bitrefill sells Ulta, the larger beauty chain, but not Sephora, which also sells an e-gift card.
Flag worth mentioning
- Some large, growing sellers have a gift card, but the way it is sold keeps it off shops like Bitrefill:
- Physical or mailed cards only: Bob's Discount Furniture, Rooms To Go, Arhaus, Living Spaces, Hobby Lobby, O'Reilly.
- Members only: Costco.
- TikTok's own balance: TikTok Shop.
Where US spending grows and falls
All US consumer spending grew +2.2% from January to August 2026. Eight groups grew faster, led by motor vehicles, furnishings and the medicines-to-beauty group. Gasoline and energy fell.
Growing faster than all consumer spending (+2.2%)
| Group of consumer spending | Rise, Jan → Aug 2026, prices removed | Size, $ billion a year |
|---|---|---|
| Motor vehicles and parts | 815 | |
| Furnishings and household equipment | 537 | |
| Medicines, toys, pets, beauty, household supplies | 1,822 | |
| Clothing and footwear | 608 | |
| Restaurants and hotels | 1,588 | |
| Health care | 3,861 | |
| Jewelry, books, phones, luggage | 325 | |
| Cinemas, gyms, events, gambling | 859 |
Growing slower than all consumer spending, or falling
| Group of consumer spending | Rise, Jan → Aug 2026, prices removed | Size, $ billion a year |
|---|---|---|
| Financial services and insurance | 1,796 | |
| Other services | 1,837 | |
| Groceries and drinks to take home | 1,572 | |
| Electronics, games, sports gear | 767 | |
| Transportation services (rides, transit, flights) | 769 | |
| Housing and utilities | 4,000 | |
| Gasoline and other energy | 504 |
U.S. Bureau of Economic Analysis, monthly consumer spending, revised 30 September 2026. Size = August 2026, at an annual rate.
The largest sellers in each growing group, and which Bitrefill does not sell yet
In seven growing groups, sellers with a US gift card are not on Bitrefill yet: furniture, pharmacies, clothing, restaurants, vehicle parts, beauty, and toys and hobbies.
Furniture grows +6.1%
| Seller | US furniture sales 2025, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| Ashley | 6.3 | +8.3% | No | None found |
| Wayfair | 6.0 | +5.6% | Yes | Yes |
| Amazon | 5.7 | +4.4% | Yes | Yes |
| Mattress Firm | 3.6 | −2.0% | No | None found |
| Walmart | 3.5 | +2.0% | Yes | Yes |
Has a US gift card, not on Bitrefill yet: Bob's Discount Furniture (+16.8%), Costco, Rooms To Go, RH, Arhaus, Living Spaces, City Furniture, Lovesac; Raymour & Flanigan (seen in search results only).
Only Lovesac shows a digital code. Bob's sells physical cards only, Rooms To Go mails its card, Costco's card is for members only.
Show sellers 6–18
| Costco | 3.5 | +6.1% | No | Yes, members only |
| Rooms To Go | 3.3 | +2.1% | No | Yes, mailed |
| Williams-Sonoma | 2.9 | −1.0% | Yes | Yes |
| IKEA | 2.8 | −4.3% | Yes | Yes |
| RH | 2.3 | +8.6% | No | Yes |
| Bob's Discount Furniture | 2.3 | +16.8% | No | Yes, physical only |
| Raymour & Flanigan | 1.7 | −1.8% | No | On its own site per search; no gift-card shop sells it |
| La-Z-Boy | 1.4 | +5.3% | No | Local dealer certificates only |
| Sleep Number | 1.3 | −16.2% | No | None found |
| Arhaus | 1.1 | +8.5% | No | Yes, by phone or in store |
| Living Spaces | 0.8 | +5.2% | No | Yes, in store |
| City Furniture | 0.7 | +9.4% | No | Yes |
| Lovesac | 0.7 | +2.3% | No | Yes, e-gift |
Nonprescription drugs grow +9.2%
| Seller | US retail sales 2025, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| CVS | 139.4 | +11.9% | No | Yes, used in store only |
| Walgreens | 112.1 | +1.2% | Yes | Yes |
Has a US gift card, not on Bitrefill yet: CVS.
Clothing grows +3.8%
| Seller | US retail sales 2025, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| TJX (TJ Maxx, Marshalls, HomeGoods) | 46.3 | +6.3% | Yes | Yes |
| Ross | 22.7 | +7.6% | No | Yes, e-gift |
| Macy's | 21.7 | −2.4% | Yes | Yes |
| Dick's Sporting Goods | 20.2 | +48.5%* | Yes | Yes |
| Nordstrom | 14.9 | +2.3% | Yes | Yes |
Has a US gift card, not on Bitrefill yet: Ross, JD Sports (+8.8%), Dillard's, Urban Outfitters (+11.1%). All four sell e-gift cards.
Show sellers 6–17
| Kohl's | 14.8 | −4.0% | Yes | Yes |
| Gap | 13.4 | +1.9% | Yes | Yes |
| Burlington | 11.5 | +8.8% | Yes | Yes |
| Saks Global | 9.0 | −4.0% | Yes | Yes |
| JD Sports | 6.4 | +8.8% | No | Yes, e-gift |
| Lululemon | 6.3 | −2.4% | Yes | Yes |
| Dillard's | 6.3 | +0.8% | No | Yes, e-gift |
| Academy Sports | 6.0 | +2.1% | Yes | Yes |
| J.C. Penney | 6.0 | −5.2% | Yes | Yes |
| Victoria's Secret | 5.4 | +2.0% | Yes | Yes |
| American Eagle | 4.7 | +3.1% | Yes | Yes |
| Urban Outfitters | 4.6 | +11.1% | No | Yes, e-gift |
* Includes the purchase of Foot Locker.
Restaurant meals grow +3.5%
| Chain named as growing in 2025 | Growth, as the ranking describes it | Sold on Bitrefill | Seller has a US gift card | |
|---|---|---|---|---|
| 7 Brew (drive-thru coffee) | "blistering growth" | No | Yes | |
| Scooter's Coffee | "blistering growth" | No | Yes | |
| Dutch Bros (drive-thru coffee) | "blistering growth" | Yes | Yes | |
| Paris Baguette (bakery café) | "strong growth" | No | Yes | |
| bb.q Chicken | "strong growth" | No | Yes | |
Has a US gift card, not on Bitrefill yet: 7 Brew, Scooter's Coffee, Paris Baguette, bb.q Chicken, Jet's Pizza.
Show chains 6–10
| Tous les Jours (bakery café) | "strong growth" | No | None found in the US | |
| Jollibee (fried chicken) | "strong growth" | No | None found in the US | |
| Kura Sushi | "strong growth" | No | None found | |
| Jet's Pizza | "notable sales gains" | No | Yes | |
| Domino's | "notable sales gains" | Yes | Yes | |
The ranking gives growth in words, not sales figures. Bitrefill sells Uber Eats, DoorDash and Grubhub cards, which cover these chains and many more.
Vehicle parts grow +3.1%, tires +5.8%
| Seller | US retail sales 2025, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| O'Reilly Auto Parts | 17.1 | +6.6% | No | Yes, mailed |
| AutoZone | 15.9 | +1.3% | Yes | Yes |
| Discount Tire | 10.4 | +4.6% | No | No; the seller says one is planned |
| Advance Auto Parts | 4.3 | −13.8% | Yes | Yes |
Has a US gift card, not on Bitrefill yet: O'Reilly.
Cosmetics and perfumes grow +3.0%
| Seller | US sales, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| Ulta Beauty | 12.4 | +9.7% | Yes | Yes |
| Sephora | 8.9 | −2.2% | No | Yes, e-gift |
| TikTok Shop (beauty only) | 2.2 | +106.1% | No | Own digital card, credited to the TikTok balance; no gift-card shop sells it |
Has a US gift card, not on Bitrefill yet: Sephora.
Ulta and Sephora: 2025 retail sales, whole company. TikTok Shop: beauty sales, year to November 2025.
Toys and hobbies grow +4.2%
| Seller | US retail sales 2025, $ bn | Change | Sold on Bitrefill | Seller has a US gift card |
|---|---|---|---|---|
| Hobby Lobby | 7.3 | +0.7% | No | Yes, physical only |
| Michaels | 5.3 | +2.5% | Yes | Yes |
| Five Below | 4.8 | +22.9% | No | Only old evidence (2012–2016); no gift-card shop sells it |
Has a US gift card, not on Bitrefill yet: Hobby Lobby (physical cards only).
Pets grow +3.4%
Bitrefill sells all four pet-store chains among the 100 largest US retailers: Tractor Supply, Chewy, PetSmart and Petco.
Sources and details
Sources
- U.S. Bureau of Economic Analysis, personal consumption expenditures by type, monthly, revised 30 September 2026.
- NRF, "Top 100 Retailers 2026 List", compiled by Kantar, July 2026: 2025 US retail sales, whole company.
- Home News Now, "125 Furniture & Bedding Retailers 2025", 22 June 2026: 2025 US furniture and bedding sales, partly estimated by the publisher.
- NielsenIQ, "State of Beauty in 2026", January 2026: US beauty sales by seller, year to 29 November 2025.
- Technomic, "2026 Top 500 Report", 15 April 2026: growing restaurant chains.
- TechCrunch, 22 December 2025: TikTok Shop launches a US digital gift card.
- Gift-card pages on each seller's own US site, or a saved copy of it, read 8 October 2026.
- Gift-card shops, read 8 October 2026: giftcards.com, Raise, Gift Card Granny, Coinsbee, CoinGate, Cryptorefills, Cake Pay.
- Bitrefill US store, list of all gift-card pages, read 8 October 2026.
Limits of the data
- Store sales are whole-company figures, except furniture and TikTok Shop (beauty only).
- "Sold on Bitrefill" means a gift-card page exists in Bitrefill's US store; stock was not checked.
- "None found" means no gift-card shop of the seven sells the card, and the seller's own US site showed none where it could be read.
- Whether RH's and Costco's cards come as digital codes could not be confirmed.
- Health care, jewelry and books, and cinemas and gyms have no seller ranking in this report.
Competitor Offer
Do four crypto gift-card shops cover US demand better than Bitrefill? Coinsbee, CoinGate, Cryptorefills and Cake Pay, side by side.
Scorecard
One row per question below. Each cell: how that shop does, and why.
| Bitrefill | Coinsbee | CoinGate | Cryptorefills | Cake Pay | |
|---|---|---|---|---|---|
| US visitors | Most US visits370,700 a month | Second84,200 a month | No US figureOnly a search figure, whole company | No US figureOnly a worldwide search figure | No US figureNo figure found |
| Whose catalogue is wider | Baseline1,041 US products | Narrower377 cards only Bitrefill sells | Wider902 more brands, but 42% out of stock | Partly visibleShows only part of its list | Narrower13 brands and 29 charities extra |
| Growing sellers Bitrefill lacks | Misses threeCVS, Sephora, Costco | Has twoCVS, Sephora | Has twoSephora; Costco out of stock | Has twoCVS, Sephora | Has twoCVS, Sephora |
| Big brands only rivals sell | BaselineBrands compared with Bitrefill | A fewSephora, Marriott, charities | The mostHotels, beauty, clothing, furnishings | A fewSephora, charities | A fewSephora, Marriott, charities |
| What buyers say in reviews | Quite positive18 complaints per 100 reviews | Very positive6 per 100 | Quite negative69 per 100 | Quite positive13 per 100 | Too few reviewsNot enough in 2026 |
Strong Weak or missing Neutral or not found
Key take-aways
- CVS is the biggest gap. It sells more than Walgreens, which Bitrefill does sell, and three other crypto shops list its card.
- Rivals already sell cards Bitrefill lacks. Sephora, Expedia and Sears are in stock at CoinGate, and three shops list charity cards.
- Nobody sells Ross or the other growing clothing chains yet. Ross, JD Sports, Dillard's and Urban Outfitters all sell e-gift cards; the first crypto shop to add them has them alone.
How many people visit each shop from the US?
Bitrefill gets the most US visitors on the figures found: more than four times Coinsbee. CoinGate has only a search figure, for its whole company; Cryptorefills and Cake Pay have no US figure.
| Shop | US site visits, Aug 2026 | US visits from search |
|---|---|---|
| Bitrefill | 370,700 | 50,600 |
| Coinsbee | 84,200 | 4,400 |
| CoinGate | None found | 27,300* |
| Cryptorefills | None found | 3,500, worldwide |
| Cake Pay | None found | None found |
Site visits: Semrush. Visits from search: Ahrefs. * Whole CoinGate site, including its payment business.
Whose catalogue is wider
Bitrefill's US catalogue is wider than Coinsbee's and Cake Pay's. CoinGate lists more brands than Bitrefill.
| Competitor | Sold by both | Only the competitor sells | Only Bitrefill sells |
|---|---|---|---|
| CoinGate | 721 | 902 | 392 |
| Coinsbee | 612 | 191 at most | 377 |
| Cake Pay | 394 | 13 brands, 29 charities | 663 |
| Cryptorefills | 228 | 34 | Cannot count |
US products listed: Bitrefill 1,041 (862 gift cards), Coinsbee 809, CoinGate 1,971 (1,134 in stock), Cryptorefills 262 shown (part of its list), Cake Pay 436.
CoinGate: 42% of its US cards were out of stock, and many are not US brands. Cryptorefills shows only part of its list.
Growing sellers Bitrefill does not sell: does any competitor?
Competitors sell three of the sellers Bitrefill misses: CVS, Sephora and Costco. No crypto shop sells the others.
| Seller Bitrefill does not sell | Coinsbee | CoinGate | Cryptorefills | Cake Pay |
|---|---|---|---|---|
| Costco | No | Yes, out of stock | No | No |
| CVS | Yes | No | Yes | Yes |
| Ross | No | No | No | No |
| Sephora | Yes | Yes | Yes | Yes |
Sold by no crypto shop: Ross, JD Sports, Dillard's, Urban Outfitters, O'Reilly, Hobby Lobby, Bob's Discount Furniture, Rooms To Go, RH and the other growing furniture chains.
Cryptorefills: "No" means not found in the part of its list it shows.
Big brands competitors sell that Bitrefill does not
CoinGate sells the most of them, across hotels, beauty, clothing and furnishings.
| Brand | Kind | Sold by | |
|---|---|---|---|
| Sephora | Beauty | Coinsbee, CoinGate, Cryptorefills, Cake Pay | |
| Marriott | Hotels | Coinsbee, CoinGate, Cake Pay | |
| Booking.com | Travel | CoinGate | |
| Expedia | Travel | CoinGate | |
| Charity cards (for example American Red Cross, Unicef, GlobalGiving) | Giving | Cake Pay, Coinsbee, Cryptorefills | |
Show more brands CoinGate sells that Bitrefill does not
| Choice Hotels, Agoda, Trip.com, Palace Resorts | Hotels, travel | CoinGate | |
| Estée Lauder, Aveda, iHerb, Massage Envy | Beauty, personal care | CoinGate | |
| Uniqlo, Anthropologie, Patagonia, Asics, Boot Barn, PacSun, Zumiez, Talbots, Buckle, Vineyard Vines, Snipes, Shoe Carnival, Gymshark, Scheels, PGA TOUR Superstore | Clothing, footwear | CoinGate | |
| Dyson, Tempur, Sur La Table, Sears, Overstock | Furnishings | CoinGate (Overstock also Coinsbee; Sur La Table also Cake Pay) | |
| Del Taco, First Watch, O'Charley's, Texas de Brazil, Seamless | Restaurants | CoinGate | |
| Harley-Davidson, PriorityTire | Motor vehicles | CoinGate | |
| Sesame Care, STDCheck | Health care | CoinGate | |
Whether CoinGate has each of these in stock was not checked.
What buyers say in reviews
Buyers at every shop complain about the same thing: codes that never arrive or don't work. Every shop's praise is about speed. No competitor's reviews show something extra that buyers single out.
| Shop | Rated on Trustpilot, 2026 | Complaints per 100 reviews | Complaints mostly about | Praise mostly about |
|---|---|---|---|---|
| Bitrefill | Quite positive | 18 | Codes never arrived; codes didn't work | Support fixing a problem; speed |
| Coinsbee | Very positive | 6 | Codes didn't work; refund refused | Speed; codes that work |
| Cryptorefills | Quite positive | 13 | Codes never arrived; codes didn't work | Speed |
| CoinGate | Quite negative | 69 | Codes never arrived; money held until an ID check | Too few reviews about gift cards |
| Cake Pay | Too few reviews in 2026 | |||
Without the reviews that came through the shop's own review link, Bitrefill and Coinsbee are both rated mixed.
Trustpilot reviews, worldwide: Bitrefill 23 May – 7 Oct 2026 (the most the page shows), the others January – October 2026. CoinGate's page also rates its payment business.
Sources and details
Sources
- Semrush, free site overview pages, August 2026 data, read 7 October 2026.
- Ahrefs, free traffic pages, read 7 October 2026.
- US gift-card lists of Bitrefill, Coinsbee, CoinGate, Cryptorefills and Cake Pay, read 8 October 2026.
- Trustpilot review pages of the five shops, Apple App Store (US) and Google Play reviews, read 8–9 October 2026; 691 reviews read.
Limits of the data
- Lists show what a shop lists, not what is in stock; only CoinGate shows stock across its whole list.
- Traffic figures come from two tools that measure different things; they are estimates.
- Cryptorefills shows only part of its US list, so its counts are minimums.
- Brands were matched by name across shops; a few matches may be missed.
- "Booking.com", "Expedia" and the other CoinGate brands were compared with Bitrefill only; other competitors may also sell some of them.
- CoinGate stock of the big brands was read on each card's page from a US address, 8 October 2026. The other shops' stock was not read: "list" means listed.
- Reviews: Trustpilot shows reviewers from all countries and only its newest 200 reviews without login; few reviewers are from the US. Each review was sorted by its main point by one reader.
- Not compared: WizzGift, Coincards, Cardstorm, cryptovoucher.io and BitPay. Cryptorefills shows only part of its catalogue; Cake Pay has no traffic figure.
Competitor Exposure Worldwide data
Where buyers meet each shop before they buy: search engines, AI answers, comparison pages, AI shopping tools, talk on Reddit and X, wallet apps and paid ads.
Scorecard
One row per question below. Each cell: how that shop does, and why.
| Bitrefill | Coinsbee | CoinGate | Cryptorefills | Cake Pay | |
|---|---|---|---|---|---|
| Search engines | Most first placesGoogle and Brave; 3rd–6th on Bing and DuckDuckGo | First on Bing and DuckDuckGoBiggest gift-card search; usually 2nd on Google | Lower downDoes better on Bing and DuckDuckGo | Second most visibleeSIMs; "spend crypto" on all four engines | Not foundOn no page read |
| "No KYC" searches | Google onlyWins Google, missing on most other pages | Now and thenOn 7 of 55 pages | Through how-to articlesMostly Bing and DuckDuckGo | Most visible"No KYC" in its result title | Not foundOn no page read |
| AI answers (Google, ChatGPT, Perplexity) | Weak on privacyFirst on general questions | Cited for its limitsIts limits page in 10 of 15 answers | First on "no account"All three Perplexity asks | First on privacyPerplexity, 8 of 15 | Almost absent1 answer in 54 |
| Comparison pages | No page of its ownNamed on 16 of 19 others' pages | Named, no own pagesOn 13 of 19 | 18 own "vs" pagesThey do not rank yet | Ranks on Bitrefill's name"bitrefill alternative": Google 2 | AbsentOn 1 of 19 |
| Buying through AI tools | Widest rangeTelegram chat bot that sells; AI agents can buy, with sign-in | NoneNone found | AI agents can buyNo sign-in; "Summarize with AI" links on articles | AI agents can buy"No KYC. No account." | NoneNone found |
| Talk on Reddit and X | Most talked aboutBy many different people | Lost-money complaints21% of its real X replies | Loud, mostly giveaways93% of its X replies | Little talkPraise mostly from five accounts | Complaints, no own voice6 of its 11 Reddit posts |
| Inside wallet and exchange apps | Most appsBinance, Bitget Wallet, Strike, Ledger Live, Speed Wallet, Tonkeeper, MyTonWallet; "Coming Soon" at Gate | One appBinance links it into its app; MEXC only claimed | Not shownOn Binance's merchant list, no link into the app | Most of the rivalsBinance, KuCoin, World App, Startale name it | None foundOnly in its own Cake Wallet |
| Paid ads | Most placesMeta and Google in the US; the only shop seen in ChatGPT ads | Google onlyOne ad headlined "Better than Bitrefill" | Most Google ads nowDiscounts, "Up to 90% off"; Meta too | StoppedNone running; one ad headlined "Bitrefill down?" | NoneNo paid ads found |
Strong Weak or missing Neutral
Key take-aways
- Privacy is where rivals win buyers. On "no KYC" and "no account" searches, Cryptorefills and CoinGate come first in AI answers and on most search engines. Bitrefill allows buying without an account, but no page or answer read says so.
- Rivals answer Bitrefill's own name. A buyer searching "Bitrefill alternative" meets Cryptorefills' comparison page, and Perplexity cites it. Bitrefill has no page there.
- Others buy ads on Bitrefill's name. In the week its app was down, Coinsbee and Cryptorefills bought Google ads aimed at people searching for Bitrefill. Since July, far more outside accounts file ads under bitrefill.com than under any rival's site, and where they lead is not shown.
- Other sellers hold the big app shops. Bitrefill is inside the most apps, but Gate and KuCoin buy their cards from Uquid and KryptoMate, and TON Wallet opened its shop with Tokenstore and Boxo. Gate already lists Bitrefill as "Coming Soon".
Which shop do buyers find on search engines?
Bitrefill, mainly on Google and Brave. Coinsbee is first on Bing and DuckDuckGo for the biggest gift-card search.
| Shop | On page 1 (of 35 pages) | Ranked first | Where it is strong |
|---|---|---|---|
| Bitrefill | 25 | 16 | Gift-card and brand searches on Google and Brave |
| Cryptorefills | 22 | 2 | eSIMs; "spend crypto" on all four engines |
| Coinsbee | 19 | 4 | Bing and DuckDuckGo; "bitrefill vs coinsbee" |
| CoinGate | 13 | 0 | Bing and DuckDuckGo |
| Cake Pay | 0 | 0 | — |
20 searches on Google and the 5 largest on Bing, DuckDuckGo and Brave, United States, October 2026.
Who shows up when buyers search "no KYC"?
Cryptorefills is the most visible. Bitrefill wins Google but is missing from most pages on the other three engines.
| Shop | Google (14) | Bing (14) | DuckDuckGo (14) | Brave (13) | Ranked first |
|---|---|---|---|---|---|
| Cryptorefills | 11 | 1 | 0 | 10 | 6 |
| CoinGate | 1 | 4 | 5 | 4 | 0 |
| Bitrefill | 7 | 1 | 2 | 3 | 8 |
| Coinsbee | 4 | 1 | 2 | 0 | 0 |
| Cake Pay | 0 | 0 | 0 | 0 | 0 |
Cryptorefills puts "No KYC" in its result title; no Bitrefill title read says it. Other no-KYC shops also rank above the five: Genghis, Giftlano, Mirogift, GiftSat.
Which shop do AI answers recommend?
Bitrefill, for general questions: Google's AI answer, ChatGPT and Perplexity all name it first. On privacy questions Google shows no AI answer, ChatGPT often leaves Bitrefill out, and Perplexity ranks Cryptorefills first.
| Questions asked | Google's AI answer (Gemini) | ChatGPT | Perplexity |
|---|---|---|---|
| General (12) | Shown on 3; Bitrefill first each time | Bitrefill first in 11 | Bitrefill first in 11 |
| Privacy (5, asked 3 times) | Not shown on any of the 5 | Bitrefill named in 7 of 15, first in 2 | Cryptorefills first in 8 of 15 |
Asked from the United States, logged out of Google, 10 October 2026. Google shows its AI answer (AI Overview) above the ordinary results, only for some searches; it can differ by place and sign-in. AI answers change between asks.
Who writes the "vs" and "alternatives" pages?
Cryptorefills and CoinGate build pages aimed at Bitrefill's name. Other sites name Bitrefill most and recommend it most.
| Shop | Own comparison pages | Named on others' pages (of 19) | Recommended first |
|---|---|---|---|
| Bitrefill | None against the four | 16 | 6 |
| Cryptorefills | 2 on Bitrefill; rank on "bitrefill alternative" | 10 | 0 |
| CoinGate | 18 "vs" pages, 3 name rivals | 12 | 0 |
| Coinsbee | None | 13 | 1 |
| Cake Pay | None | 1 | 0 |
Which shops let buyers or AI agents buy through AI tools?
Bitrefill offers the widest range and is the only one with a chat bot that sells, in Telegram. Cryptorefills and CoinGate let AI agents (programs that shop for a user, for example through Claude or ChatGPT) buy without an account.
| Function | Bitrefill | Coinsbee | CoinGate | Cryptorefills | Cake Pay |
|---|---|---|---|---|---|
| Chat bot that sells, in Telegram | Yes, text or voice | None | None | None | None |
| AI agents can buy (through Claude, ChatGPT and others) | Yes, with sign-in | None | Yes, no sign-in | "No KYC. No account." | None |
| "Summarize with AI" links on its articles | None | None | Yes, favouring CoinGate | None | None |
What do people say about the shops on Reddit and X?
Bitrefill gets the most talk, from many different people. Coinsbee's complaints are about lost money; Cryptorefills' praise comes mostly from a few accounts.
How much talk each shop gets
| Shop | Reddit posts by others | Real replies to its X posts | |
|---|---|---|---|
| Bitrefill | 121 | 1,138 | |
| Coinsbee | 14 | 112 | |
| CoinGate | 3 | 52 | |
| Cryptorefills | 7 | 130 | |
| Cake Pay | 11 | No own account |
Complaints
| Shop | Share of Reddit posts | Share of X replies | Mostly about, in their words |
|---|---|---|---|
| Bitrefill | 12% | 8% | The March outage ("It's been 12hrs"); dropping Dash ("You removed support for my only crypto"); fees |
| Coinsbee | 43% | 21% | Cards never received or already used ("ALREADY USED", "never received my gift card") |
| CoinGate | Too few | 8% | Codes already used; a "payment method fee" |
| Cryptorefills | Too few | 5% | Codes not arriving ("Where is my code") |
| Cake Pay | 55% | — | No support answer ("I can't get an answer from cakepay support"); Amazon no longer listed |
Praise
| Shop | Share of Reddit posts | Share of X replies | Mostly about, in their words |
|---|---|---|---|
| Bitrefill | 13% | 25% | Years of use and support ("been paying rent through them for years"; "Bitrefill support is the real deal") |
| Coinsbee | 7% | 23% | Coin communities cheering a listing (TRON, CORE, eCash), not buyers |
| CoinGate | Too few | 4% | Almost none |
| Cryptorefills | Too few | 45% | "This is the kind of utility we've been waiting for"; 71% of it from five repeat accounts |
| Cake Pay | 0% | — | None |
What other languages talk about
- Bitrefill, Spanish (Argentina): buyers pay for Steam through Bitrefill inside the Belo and Lemon Cash apps, to avoid Steam's taxes.
- Bitrefill, Ukrainian: "Bitrefill тепер працює в Україні" (Bitrefill now works in Ukraine).
- Bitrefill, Russian: a newcomer finds an eSIM on Bitrefill but cannot pay, because it takes crypto only.
- Coinsbee, Chinese: complaints about missing cards ("完全是骗局", a complete scam) and TRON community posts.
1 January – 11 October 2026, worldwide. Real replies = replies by other people, without giveaway entries, promotion replies and bot spam. "Too few" = under 10 posts. Cake Pay has no X account; Cake Wallet's replies are about the wallet.
Who sells gift cards inside the big wallet and exchange apps?
Bitrefill is named inside more apps than any rival, from Binance to Strike, Ledger Live and two Telegram wallets. But Gate and KuCoin buy their cards from two sellers outside these five, Uquid and KryptoMate, and TON Wallet, the wallet built into Telegram, opened its shop with Tokenstore and Boxo. Gate lists Bitrefill as "Coming Soon".
| Wallet or exchange app | Users (Google Play installs) | Sellers the app itself names | Sellers that only claim it |
|---|---|---|---|
| Binance | 100M+ | Bitrefill, Coinsbee, Cryptorefills, ByteTopup, Tokenstore (linked into the app on Binance's merchant list, 2026); Uquid (its "Alpha" mini apps) and KryptoMate named as Marketplace partners in 2023–24, no link shown in 2026 | CoinGate |
| Crypto.com | 50M+ | None named; its gift-card list needs a login | — |
| Trust Wallet | 50M+ | Uquid ("integrated"; not shown whether it opens inside the app) | KryptoMate |
| Bitget Wallet | 10M+ | Bitrefill, KryptoMate (in its app directory) | Cryptorefills, Uquid |
| Bybit | 10M+ | Uquid and KryptoMate, for mobile top-ups; KryptoMate also through Bybit Pay (not shown whether it opens inside the app) | — |
| Gate | 10M+ | Uquid (45 of 73 cards; inside the app since 2022), KryptoMate (19), Pinstore, ByteTopUp; Bitrefill "Coming Soon" | Cryptorefills |
| KuCoin | 10M+ | Uquid, KryptoMate, Cryptorefills | — |
| World App | 10M+ | Cryptorefills (its own mini app); World's own "Gift Cards" app names no supplier | — |
| Strike | 1M+ | Bitrefill | — |
| Ledger Live | 1M+ | Bitrefill | Uquid |
| Speed Wallet | 1M+ | Bitrefill (also promotes its cards) | — |
| TON Wallet (inside Telegram) | Not on app stores | Tokenstore and Boxo's "Gift Cards" at the launch of its apps section (March 2026); Bitrefill not named | — |
| Tonkeeper | Not looked up | Bitrefill (2025); Tokenstore (2024) | — |
| MyTonWallet | Not looked up | Bitrefill and Tokenstore, side by side in its app list | — |
Only Gate's list shows which seller supplies which card. Inside the other apps, no page shows whether one seller supplies all the cards or only some.
The apps' and the sellers' own pages and X posts, app store pages, World App's list of 501 mini apps and MyTonWallet's app list, 12–14 October 2026, worldwide. "Names" = the app's own page names the seller; "claims" = only the seller's page says so.
Who pays for ads, and does anyone advertise against Bitrefill?
Three of the four rivals ran US ads in 2026, and two of them bought Google ads naming Bitrefill in the week its app was down. Bitrefill advertises in the most places.
| Shop | Meta, US | Google, US | What the ads sell |
|---|---|---|---|
| Bitrefill | 8 running since 8 Oct 2026 | 2 running; ads since 2021 | Everyday spending, cashback, its Trustpilot score; also seen in ChatGPT ads |
| CoinGate | 4 running since 3 Oct 2026; sale ads all year | 9 running; 15 shown in 2026 | Discounts ("Up to 90% off", "0% FEES on Gift Cards") and how-to articles |
| Coinsbee | None | 5 running; 18 shown in 2026 | Range ("over 5000 of your favourite brands") |
| Cryptorefills | 1 ad, removed by Meta | None running; 5 shown in 2026 | Privacy ("No account and no KYC on most products") |
| Cake Pay | None | None | — |
In the week of 2–6 March 2026, when Bitrefill's app was down, Coinsbee ran "Better than Bitrefill - Buy Gift Cards with Crypto" and Cryptorefills ran "Bitrefill down? - Cryptorefills is operational" on Google. Such ads show only to people searching for Bitrefill.
Meta Ad Library and Google Ads Transparency Center, read from the United States, 14 October 2026.
Ads filed under each shop's site by other accounts
| Site | All ads | Other accounts | Their ads | When they started |
|---|---|---|---|---|
| bitrefill.com | 72 | 36 | 61 | Jan–Oct 2026; 50 of the 61 from July on |
| coingate.com | 100+ | 2 | 12 | Jun–Sep 2026 |
| coinsbee.com | 88 | 4 | 7 | From June 2026 |
| cryptorefills.com | 30 | 3 | 4 | Feb–Aug 2026 |
| cakepay.com | 0 | 0 | 0 | — |
Each outside account checked has one to three ads, all about Bitrefill. Where they lead is not in Google's records. Bitrefill itself warned on X in August 2026 that "Scammers buy ads to rank above the real Bitrefill".
Google Ads Transparency Center, all regions, 14 October 2026.
Sources and details
Sources
- Google, Bing, DuckDuckGo and Brave result pages, United States, 10–11 October 2026; monthly search counts from Keywords Everywhere.
- AI answers: Google's AI Overview, ChatGPT and Perplexity, 10 October 2026.
- The shops' sitemaps, blog indexes, comparison and AI pages, read 10–11 October 2026; 19 comparison pages on other sites.
- Reddit posts and comments (Arctic Shift, Redlib) and X replies to the shops' own posts (Nitter, DuckDuckGo), 1 January – 11 October 2026.
- Wallet and exchange apps: 23 apps' own pages, help pages and announcements, Google Play and App Store pages, Gate's public card list, World App's mini-app list, Binance's merchant list and Marketplace announcements, and the sellers' own pages and X posts, 12–14 October 2026; Telegram wallets' posts and MyTonWallet's app list, 14 October 2026.
- Paid ads: Meta Ad Library and Google Ads Transparency Center, United States, 14 October 2026; Google, all regions, for ads filed under each site.
Limits of the data
- Talk online cannot be split by country; English talk stands for the US. AI answers change between asks.
- Nitter shows fewer replies than X counts. CoinGate's X before 14 April and Cake Wallet's X before 10 September were only partly readable.
- TikTok, Instagram, Facebook and Bluesky search need a login and were not read.
- Most apps' gift-card lists sit behind a login, so who supplies them was read from the apps' and sellers' public pages. Binance's pages were read from Switzerland; its in-app shop list needs a login, so its public merchant list was read instead. TON Wallet's current app list can be read only inside Telegram.
- TikTok's ad library has no US filter and did not load. Google keeps no record of where an ad leads.
KOL Network Prototype
Which KOLs on X talk about Bitrefill, its rivals and crypto cards, and who could become a partner.
Network overview
No filter matches
The full network is still visible. Widen or reset your filters.
Growing markets
- South Korea
- Singapore Coming soon
- Israel Coming soon
- Morocco Coming soon
- Vietnam Coming soon
South Korea · Market Demand
Which kinds of Korean online spending grow in 2026, who the largest sellers in them are, and which of their cards Bitrefill has in stock.
Scorecard
One row per kind of spending whose sellers were searched. Each cell: what Bitrefill has in stock, and what a rival already sells in stock.
| Kind of online spending | Bitrefill has in stock | Gaps a rival has in stock | Cards shops like Bitrefill cannot sell |
|---|---|---|---|
| Food delivery+8.4% | Coupang Eats, YogiyoTwo of the three delivery apps | BaeminThe largest delivery app; sold out on Bitrefill, in stock on Coinsbee | None |
| Groceries and drinks+10.1% | Coupang, Naver PayThe two largest online sellers | EmartSold out on Bitrefill, in stock on three rivals; also Emart Traders, SSG.COM | No card foundKurly, Hanaro Mart, Costco |
| Travel and transport+7.0% | NoneKakao T sold out | Yeogi Eottae, SocarTravel apps in stock on Coinsbee | Korean AirThe largest travel seller; buyers may not resell its card |
| Cosmetics+13.2% | Olive YoungThe beauty leader | AmorepacificIn stock on Coinsbee | Daiso, MusinsaDaiso Korea sold out on every shop; Musinsa on none |
| Fashion accessories+12.1% | H.PointHyundai Department Store | Lotte, ShinsegaeDepartment stores; sold out on Bitrefill, in stock on three rivals; also Galleria | None |
| Computers+12.7% | None | Lotte Hi-Mart, LG ElectronicsIn stock on Coinsbee | No card foundCompuzone |
| Culture and leisure+15.3% | Culture Land, BooknlifeGeneral culture vouchers | None | Ticket sitesNOL, YES24, Melon Ticket, Ticketlink: no card on any shop |
| Household goods+7.1% | CoupangThe largest seller | EmartAs in groceries | Daiso, Hanaro MartDaiso Korea sold out on every shop; Hanaro Mart on none |
Strong Gap Neutral or none · Stock read from Seoul, 16 October 2026.
Key take-aways
- Baemin is the biggest gap. Food delivery is Korea's largest kind of online spending, and Baemin is its largest app. Bitrefill lists Baemin but has it sold out; Coinsbee has it in stock.
- Leaders Bitrefill already lists are sold out, while rivals sell them. Emart in groceries and household goods, and the Lotte and Shinsegae department stores in fashion accessories, are in stock on three rivals each. Restocking needs no new brand.
- Travel and computers have no Bitrefill card in stock. Coinsbee sells the travel apps Yeogi Eottae and Socar, and the electronics chains Lotte Hi-Mart and LG Electronics.
Flag worth mentioning
- Some leaders of growing groups sell a card that shops like Bitrefill cannot carry:
- Korean Air: its 2026 terms bar buyers from reselling the card; it is sold through Korean Air's own sites and one outside chain, GS25.
- Ticket sites (NOL, YES24, Melon Ticket, Ticketlink): no card on any of the five shops.
- Kurly, Musinsa, Hanaro Mart, Costco, Compuzone: no card on any of the five shops.
Where Korean online spending grows and falls
All Korean online shopping grew +9.2% from January to August 2026. Cars, phones, culture and leisure, cosmetics and computers grew fastest. Food delivery, groceries and travel are the largest groups.
Growing faster than all online shopping (+9.2%)
| Product group | Rise, Jan–Aug 2025 → Jan–Aug 2026 | Size, Jan–Aug 2026, trillion won |
|---|---|---|
| Cars and car goods | 7.3 | |
| Phones | 5.7 | |
| Culture and leisure services | 2.5 | |
| Cosmetics | 10.4 | |
| Computers | 6.3 | |
| Fashion accessories | 3.1 | |
| E-coupons (mobile vouchers) | 4.4 | |
| Fresh produce | 10.5 | |
| Groceries and drinks | 27.4 |
Growing slower than all online shopping, or falling
| Product group | Rise, Jan–Aug 2025 → Jan–Aug 2026 | Size, Jan–Aug 2026, trillion won |
|---|---|---|
| Food delivery and takeout | 29.6 | |
| Children and baby goods | 3.9 | |
| Household goods | 14.2 | |
| Travel and transport | 24.4 | |
| Pet goods | 2.1 | |
| Home electronics | 11.4 | |
| Office supplies | 1.4 | |
| Bags | 1.7 | |
| Furniture | 3.9 | |
| Clothing | 14.3 | |
| Shoes | 2.4 | |
| Sports and leisure goods | 3.6 | |
| Books | 1.8 | |
| Other services | 1.2 |
Ministry of Data and Statistics (formerly Statistics Korea), online shopping by product group, January–August 2026 releases; online sales only. Group names translated.
The largest sellers in each growing group, and which Bitrefill has in stock
In six groups a leader's card is sold out on Bitrefill or missing, while a rival has it in stock: food delivery, groceries, travel, cosmetics, fashion accessories and computers.
Food delivery grows +8.4%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Baemin (Woowa Brothers) | 5.28 | +22% | Sold out | Coinsbee |
| Coupang Eats | not stated | — | In stock | Coinsbee |
| Yogiyo | 0.20 | −27% | In stock | Coinsbee |
Rivals also have in stock: 69 Korean restaurant and café brands that Bitrefill does not, among them Domino's, Dunkin', bhc, Gong Cha, Mega MGC Coffee and Baskin Robbins. Bitrefill added an in-stock Domino's card on 17 October.
Baemin overtook Coupang Eats and Yogiyo in card payments in the first half of 2026 (WiseApp·Retail panel). Coupang Eats' own sales are not published.
Groceries and drinks grow +10.1%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Coupang (all products) | 49.12 | +14% | In stock | Coinsbee |
| Naver (commerce revenue) | 3.69 | +26.2% | Naver Pay in stock | None in stock |
| Emart (with subsidiaries) | 28.97 | −0.2% | Sold out | Coinsbee, Cryptorefills, CoinGate |
| Kurly | 2.37 | +7.8% | Not listed | None |
| Hanaro Mart (company alone) | 1.18 | −7.1% | Not listed | None |
Rivals also have in stock: Emart Traders (Cryptorefills, CoinGate), SSG.COM (Coinsbee).
Naver Pay: on 17 and 18 October Bitrefill showed it with no sold-out label, while Cryptorefills and CoinGate marked it out of stock. Costco ranks 13th by card payments; its sales were not read and no shop sells its card.
Travel and transport grow +7.0%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Korean Air (company alone) | 16.50 | +2.4% | Not listed | None; resale barred |
| NOL (Nol Universe) | 0.70 | +168%* | Not listed | None |
| Kakao T (all mobility services) | 0.74 | +9.5% | Sold out | None |
| Trip.com | no Korea figure | — | Not listed | None |
Rivals have in stock, Bitrefill does not list: Yeogi Eottae (lodging app) and Socar (car sharing), both on Coinsbee.
* NOL: mostly from a merger.
Korean Air launched its gift card in May 2025. It is still sold in 2026, online, at Korean Air counters, at some GS25 shops and on a business site. Its May 2026 terms bar buyers from reselling it, so a reseller would need a deal with Korean Air or its operator, Galaxia Moneytree.
Cosmetics grow +13.2%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Olive Young (21.5% of beauty retail, H1 2026) | 5.83 | +21.8% | In stock | Coinsbee, CoinGate |
| Daiso (all products) | 4.54 | +14.3% | Sold out | None |
| Musinsa (mostly fashion) | 1.47 | +18.1% | Not listed | None |
Rivals have in stock, Bitrefill does not list: Amorepacific (Coinsbee).
Fashion accessories grow +12.1%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Lotte Department Store (whole group) | 13.74 | −1.8% | Sold out | Coinsbee, Cryptorefills, CoinGate |
| Shinsegae (with subsidiaries) | 6.93 | +5.5% | Sold out | Coinsbee, Cryptorefills, CoinGate |
| Hyundai Department Store | 4.23 | +1.0% | H.Point in stock | Coinsbee |
Rivals also have in stock: Galleria department store (Coinsbee).
The three department stores lead luxury goods and jewellery in one research firm's estimate (page undated). No source splits accessories out.
Computers grow +12.7%
| Seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| Compuzone | 1.29 | +13.9% | Not listed | None |
Rivals have in stock, Bitrefill does not list: Lotte Hi-Mart and LG Electronics (Coinsbee).
Only one source names Compuzone as a leader.
Culture and leisure grow +15.3%
| Ticket seller | 2025 sales, trillion won | Change | Bitrefill, 16 Oct 2026 | A rival has it in stock |
|---|---|---|---|---|
| NOL Ticket (Nol Universe) | 0.70 | +168%* | Not listed | None |
| YES24 (books and tickets) | 0.63 | −6.7% | Not listed | None |
| Ticketlink (revenue) | 0.06 | +25.7% | Not listed | None |
| Melon Ticket | not read | — | Not listed | None |
* NOL: mostly from a merger.
Bitrefill reaches this group through general culture vouchers: Culture Land and Booknlife, both in stock.
A 2026 ticket guide by Creatrip, which sells tickets itself, names these four sites as where most concerts sell; no source gives their shares. It also says foreign fans' cards are often rejected at checkout (one source, with an interest).
Household goods grow +7.1%
The leaders are Coupang (in stock on Bitrefill), Emart (sold out; in stock on three rivals), Daiso (sold out on every shop) and Hanaro Mart (no card on any shop).
Sources and details
Sources
- Ministry of Data and Statistics (국가데이터처, formerly Statistics Korea), "온라인쇼핑동향", January–August 2026 releases: online shopping by product group.
- WiseApp·Retail, card-payment ranking of Korean shops, first half of 2026 (panel of credit and check cards).
- DART, the Financial Supervisory Service's disclosure system: 2025 filings and audit reports of each seller; Coupang from its SEC filing; Kurly from its earnings call.
- Creatrip, "K-pop concert ticket guide", 2026; Ken Research, Korea luxury goods and jewellery (page undated).
- Korean Air gift-card site and its terms of 20 and 21 May 2026.
- Korea gift-card lists and card pages of Bitrefill, Coinsbee, CoinGate, Cryptorefills and Cake Pay, read from Seoul on 16–18 October 2026.
Limits of the data
- Spending is online only. Spending in shops, cafés and restaurants, where many Korean gift cards are used, is not measured.
- Sales are whole-company figures unless marked; department-store groups include marts, and Olive Young, Daiso and Emart sell mostly in shops.
- Stock is one reading, 16 October 2026, from Seoul. To a buyer, a sold-out card works like a missing one.
- No leading seller was found for phones or for children and baby goods. Cars were left out: no vouchers. Cinema cards are not covered.
- E-coupon sellers (Kakao Gift, CJ, KT alpha Giftishow) sell vouchers themselves, as Bitrefill does; they are not shown as gaps.
South Korea · Competitor Offer
Who reaches Korean buyers: visits from Korea, Korean cards in stock on the five shops, which sellers Bitrefill's cards still reach, Bitrefill's own Korea store, and what Korean buyers write in reviews.
Scorecard
One row per question below. Each cell: how that shop does, and why.
| Bitrefill | Coinsbee | CoinGate | Cryptorefills | Cake Pay | |
|---|---|---|---|---|---|
| Visitors from Korea | Not a top-5 countryNo Korea figure | Not a top-5 countryNo Korea figure | Not a top-5 countryNo Korea figure | Not a top-5 countryNo Korea figure | No figureUsers only |
| Korean cards in stock | Third29 cards, 24 Korean brands | Widest143 cards, 121 Korean brands | Second36 cards, 21 Korean brands | Fourth24 cards, 20 Korean brands | NoneEmpty Korea list |
| Own Korea store | Sends Korea to JapanHome page opened the Japan store from Seoul | Detects Korea | Korea filter | Korea page | Korea setting, no cards |
| Korean reviews, 2026 | None found1 review from 2020 | None found | None found | None found | None found |
Strong Weak or missing Neutral or not found · Read from Seoul, 15–20 October 2026.
Key take-aways
- Coinsbee has the widest Korean offer in stock. It has about five times as many Korean brands in stock as Bitrefill, mostly restaurants and cafés.
- Bitrefill has no Korean brand in stock that a rival lacks. Rivals have 102 Korean brands in stock that Bitrefill does not; Bitrefill lists 21 of them but has them sold out.
- Bitrefill's multi-brand cards still reach 6 of the 25 growing sellers checked. H.Point reaches Hyundai Department Store; Book & Life reaches Emart, Shinsegae and W Concept after conversion into SSG MONEY (less 8%); Culture Land reaches Lotte Department Store's stores through L.POINT, and is listed for Samsung's Galaxy Store. Baemin and Smile Pay sell their own cards at rivals, not at Bitrefill; whether another Bitrefill card reaches them cannot be confirmed from outside.
- Bitrefill's home page showed the Japan store from Seoul. Its Korea store exists, but a visitor from Korea opening bitrefill.com landed in Japan on the day read.
Flag worth mentioning
- No shop has Korean reviews to lead with. No Korean review dated 2026 was found for any of the five shops, so no rival has an edge on reviews in Korea.
How many people visit each shop from South Korea?
No free source places South Korea among any shop's top five countries, so no shop, Bitrefill included, shows Korea as a main market. No source gives a Korea figure.
| Shop | Korea share of visits is below (Semrush) | Korea share of desktop visits is below (Similarweb) | Top country | Korea in top 5? |
|---|---|---|---|---|
| Bitrefill | 3.44% | 4.35% | United States | No |
| Coinsbee | 3.18% | 4.91% | United States; France by search traffic | No |
| CoinGate | no page | 3.23% | United States | No |
| Cryptorefills | 4.12% | 4.08% | Sources disagree: UAE, Germany, US | No |
| Cake Pay | — | — | Not known | No |
Free pages show five countries at most; "below" = under the fifth country's share. Semrush and Similarweb free pages, read 18–19 October 2026. Cake Pay: users only (Hypestat), month not shown.
Who has the most Korean cards in stock?
Coinsbee, by Korean brands and by cards. CoinGate passes Bitrefill on cards through world brands sold in won (Steam, Google Play, Roblox, Disney+, Uber), not through Korean brands. Cake Pay has no Korea cards.
| Shop | Korea cards listed | In stock | Sold out | Korean brands in stock |
|---|---|---|---|---|
| Coinsbee | 164 | 143 | 21 | 121 |
| CoinGate | 39 | 36 | 3 | 21 |
| Bitrefill | 69 | 29 | 40 | 24 |
| Cryptorefills | 24 | 24 | 0 | 20 |
| Cake Pay | 0 | 0 | 0 | 0 |
Korean brands rivals have in stock, Bitrefill does not (102): mostly restaurants and cafés (71 in food delivery and takeout, among them Baemin, Domino's, Dunkin', bhc, Gong Cha, Mega MGC Coffee, Baskin Robbins); groceries 7 (Emart, 7-Eleven, Emart Traders, SSG.COM and more); department stores and fashion 6 (Lotte, Shinsegae, Galleria and more). Bitrefill reaches some restaurant buyers through the delivery apps it has in stock, Coupang Eats and Yogiyo. Emart, Shinsegae and Lotte Department Store are still reached through Bitrefill's multi-brand cards (see which sellers Bitrefill's cards still reach).
Korea cards = cards priced in won for South Korea. Bitrefill, Coinsbee, Cryptorefills read 16 October 2026; CoinGate 18 October 2026. Bitrefill added an in-stock Domino's card on 17 October.
Which sellers do Bitrefill's cards still reach?
Six of the 25 sellers checked, taken from Korea's growing spending groups (see Market Demand). Bitrefill's multi-brand cards reach them directly or after conversion. For the other 19, cover cannot be confirmed from outside: the card issuers' lists of places are closed to outside reading. Two of the 19, Baemin and Smile Pay, sell their own cards at rivals but not at Bitrefill.
| Seller | Bitrefill | How it is reached, or what is known |
|---|---|---|
| Hyundai Department Store | Covered | H.Point gift card; Hyundai lists H.Point as a way to pay |
| Emart | Covered | Book & Life cash, converted to SSG MONEY (less 8%) |
| Shinsegae | Covered | Book & Life cash, converted to SSG MONEY; its own card is on sale off the Korea list, paper swap first |
| W Concept | Covered | Book & Life cash, converted to SSG MONEY |
| Lotte Department Store | Covered | Culture Land, converted to L.POINT ("컬쳐랜드상품권 → L.POINT"); its own card is sold out, while Coinsbee, Cryptorefills and CoinGate have it |
| Samsung Electronics | Galaxy Store only | Samsung's membership page lists Culture Land vouchers as a way to pay on the Galaxy Store |
| Baemin | Cannot be confirmed from outside | Own card sold out at Bitrefill (16 and 22 Oct); Coinsbee has it (16 Oct; "50+ orders last month", 23 Oct) |
| Smile Pay | Cannot be confirmed from outside | Own card not in stock at Bitrefill; Cryptorefills has it (16 Oct). Partial route: Culture Land's stored value converts into Gmarket's Smile Money (2026 press); that it pays at Smile Pay is not shown |
| Kakao T, Coupang Play, Kurly, 29CM, Musinsa, GS Caltex, SK Energy, HD Hyundai Oilbank, Tesla Korea, NOL, Ticketlink, Melon Ticket, Compuzone, Costco Korea, Trip.com Korea, Hanaro Mart, Korean Air | Cannot be confirmed from outside | No readable 2026 page names them as a place to spend a card Bitrefill sells |
Counted as cover: gift cards on Bitrefill's Korea list, and the stored values they convert into (SSG MONEY, H.Point, Smile Cash, L.POINT). Payment cards accepted almost everywhere do not count. A route ending in airline miles (Korean Air) is not counted.
Stock: Bitrefill, Coinsbee, Cryptorefills 16 October 2026, CoinGate 18 October, Bitrefill's Korea list again 22 October. Card issuers' pages (Hyundai, SSG, L.POINT, Book & Life, Samsung), read from Seoul 22–23 October 2026. Closed to outside reading: Culture Land's place list (blocks the address), H.Point's full list (bars bots), Lotte's gift-card pages (connection reset), SSG MONEY's full list (app only).
Bitrefill's own Korea store
Bitrefill has a Korea store with 110 cards, but its home page opened the Japan store from a Seoul connection, and 40 of its 69 Korea cards were sold out.
- bitrefill.com, opened from Seoul, went to the Japan store ("Bitrefill (Japan)"). The Korea store opens only by its own address, bitrefill.com/kr/.
- Sold out on the Korea store include Baedal Minjok (Baemin), Emart, Daiso, 7-Eleven, Lotte Department Store, CGV and Coffee Namu.
- Its sitemap holds Korea card pages that are not on the store's list (Domino's, Lotteria, Mom's Touch, bhc, Goobne, Shinsegae, Ministop). On 22 October the Shinsegae card page sold the card (100,000 won, to be swapped for paper first); the others were not read.
Bitrefill home page and Korea store, read from Seoul 15–17 October 2026.
What Korean buyers say in reviews
Almost nothing: no Korean review dated 2026 was found for any shop on the places read. The one Korean review of own use found is about Bitrefill, from 2020.
| Shop | Korean reviews, 2026 | Korean reviews, any year | Korean app store rating | Korean posts naming it, 2026 |
|---|---|---|---|---|
| Bitrefill | 0 | 1 on Ppomppu (2020); 1 on Trustpilot, undated | 5 of 5, too few (4 ratings) | Guides and hack news |
| Coinsbee | 0 | None found | No ratings | Guides and news |
| CoinGate | 0 | None found | No app | A list and a template guide |
| Cryptorefills | 0 | 1 on Trustpilot, undated | No ratings | A guide |
| Cake Pay | 0 | None found | Cake Wallet 4.59 of 5 (68), not about Cake Pay | None |
The 2020 review: a buyer paid in Dogecoin on Bitrefill for Happy Money vouchers, then cashed them out ("좀 꽁똔 생긴거 같음..좋아", "feels like a little free money... good").
Places read: Google Play, Apple App Store (Korea), Trustpilot, Tistory, Daum Cafe, Velog, and four Ppomppu boards (crypto, overseas deals, travel, coupons), 18–20 October 2026. Naver read only for "Bitrefill", from pages saved by hand.
Sources and details
Sources
- Semrush, Similarweb, Ahrefs and Hypestat free pages, read 18–19 October 2026.
- Korea gift-card lists and card pages of Bitrefill, Coinsbee, CoinGate, Cryptorefills and Cake Pay, read from Seoul 15–18 October 2026; CoinGate's own stock-by-country data.
- Bitrefill home page, Korea store and sitemap, read from Seoul 15 October 2026.
- Cover by multi-brand cards: Hyundai, SSG, L.POINT, Book & Life and Samsung pages, Bitrefill and rival card pages, forums (Daum Cafe, Tistory, Velog, Ppomppu, DC Inside) and Korean news, read from Seoul 22–23 October 2026.
- Reviews: Google Play, Apple App Store (Korea), Trustpilot, Tistory, Daum Cafe, Velog, Ppomppu, read 18–20 October 2026.
Limits of the data
- Visit sources show five countries at most without a sign-in, so no Korea share could be read for any shop.
- Stock is one reading per shop; brands were matched by name.
- Cover: 17 sellers stay unconfirmed because the card issuers' place lists could not be read from outside; Culture Land stopped charging paper vouchers on 6 February 2026, which may narrow its routes.
- Not read for reviews: Naver (forbids Claude), DCInside, Coinpan (sign-in), FMKorea (bot check), Clien and Brunch (search barred), YouTube.
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